Located in Covilhã, this shopping centre was inaugurated in November 2005 and emerged from the expansion of the Modelo gallery which was there since 1994. Its architecture follows a theme which emphasises natural elements, the hills and the snow, perfectly fitting in the town and the biggest mountains in mainland Portugal.
Serra Shopping has 75 shops, in a total 17.678 square meters, in two storeys, anchored by Continente hypermarket, a heart-warming food court and two covered carparks and another one outside.